Why Corporate Christmas Gifts Are Essential For Your Business

 

Corporate Christmas gifts - Whats all the hype about?

It’s a tradition to give gifts at Christmas. If you run a company, and you usually only buy for family and friends, extending your gift list this festive season could have far-ranging benefits. Buying presents for clients, customers and employees will help you spread seasonal cheer, which will benefit your business. In this informative article, we’ll discuss why corporate Xmas gifts are a good investment and share some ingenious ideas to help you find the perfect presents.

Why are corporate Christmas gifts essential for business?

There are two main categories of corporate Christmas gifts: presents for clients and customers and gifts for employees. Both types of festive offerings have benefits for organisations. Here are some of the main reasons why your business will benefit from spreading joy this Christmas:

1. Make your employees feel appreciated

Christmas offers an ideal opportunity to make your employees feel appreciated and valued and to thank them for their hard work and dedication. Showing your team that you care and you are grateful for their effort and endeavour is important because it boosts morale and creates a positive working environment and workplace culture. If employees don’t feel appreciated, this can impact productivity and it could also lead to them considering opportunities elsewhere. A survey by Forbes suggests that 94% of employees would appreciate a Christmas gift from their employer to make them feel appreciated (source)

2. Boost productivity

Many of us work harder and put in more effort when we know that there is a reward or that employers will recognise our achievements. Giving a Christmas gift is a simple, effective way to motivate employees and encourage them to be productive.

3. Set your business apart

Gifting is a great way to set your business apart. This is relevant to both presents for employees and clients. By handing out tokens at Christmas time, you can distinguish yourself from competitors. Employees will be more likely to stay at the company, and a positive workplace culture will help you to attract talented new members of staff. Customers will also appreciate the gesture, which may increase the chances of them sticking with you and recommending your business to others.

4. Show your customers that you care

Customers today have high expectations. They want to enjoy a positive experience, they expect good customer service and many also want to build relationships with the brands and companies they buy from or work with. Buying personalised corporate gifts online is a means of showing your clients that you care and you value them.

5. Reward customer loyalty to boost retention rates

Rewarding customer loyalty is incredibly beneficial. Studies suggest that existing clients are more likely to spend more than new customers. They also play a critical role in raising brand awareness by recommending businesses and leaving reviews. Treating your customers to custom corporate gifts is a brilliant way to thank your clients for their loyalty and increase customer retention rates. Studies show that increasing customer retention by just 5% can boost profits by 25% (source).

6. Promote your brand

Businesses in every industry have to compete with other firms and organisations. Sending out corporate gifts is a fantastic way to refresh your clients’ memories, connect with customers and promote your brand. Bespoke gifts can help you to put your brand on the map and encourage recipients to think about the business and what it can offer them. Corporate presents can also act as a visible branding and marketing tool. If you give out promotional gifts, such as water bottles, bags, mugs or notebooks, for example, you can introduce prospective customers to your brand.

7. Build positive relationships

Building strong, long-lasting relationships is beneficial for businesses. This includes establishing a strong bond with employees and forging positive relationships with customers. Good relationships enhance brand reputation and image and improve retention rates. In a workplace setting, strong ties can also create a sense of well-being and inclusion.

Corporate gift ideas for Christmas

If you’re looking for corporate gifts in Australia, we have a fantastic selection of items available. Whether you’re buying personalised Christmas gifts for employees or clients, there’s a vast array of products to choose from. Here are some brilliant ideas for custom corporate gifts:

• Notebooks and compendiums

• Mugs

• Flasks

• Cheese boards

• Cocktail shakers

• Bottle openers

• Photo blocks

• Lolly jars

• Tankards

• Glasses

• Water bottles

• Clocks

• Wooden Wine Boxes

• Coasters

Tips to choose the best Christmas corporate gifts

If you’re putting a gift list together for Christmas, here are some top tips to help you find the best presents:

• Choose a gift the recipient will love: always bear the recipient in mind when you’re buying presents. What kinds of presents will they love and what types of gifts will they use and appreciate most?

• Make the gift relevant to your brand: it’s a great idea to make gifts relevant to your brand when you’re shopping for corporate presents. Examples include custom cocktail makers for a food and drinks company, restaurant, bar or entertainment venue and water bottles for gyms and active and sports clothing brands.

• Add a personal touch: personalised Christmas corporate gifts have more meaning and they will make the recipient feel extra special.

• Get into the festive spirit: Christmas is a unique time of year, so why not get into the festive spirit and choose seasonal items like customised glasses and flasks, cheese boards, champagne glasses, bottle openers or jars to hold edible treats?

Conclusion

Corporate Christmas gifts offer a huge range of benefits for businesses. Treating customers, clients and employees can help you strengthen relationships, reward loyalty, improve retention rates and boost morale and brand reputation. 

If you’re looking for the best corporate gifts in Melbourne, why not browse our fantastic selection of festive treats? From glasses, mugs and flasks to cheese boards and smart compendiums and notebooks for the new year, there’s something to suit every recipient. Take a look today and don’t hesitate to get in touch if you need advice or more information.